Short construction period and short return period
In the summer, the water parks all over the country are basically showing the scene of “the crowds of people looks like dumplings in the water” during the operation period. The construction period of the water park usually takes only 6 months to 1.5 year (depending on the production of the equipment in factory, climate environment of different region and the size of the water park project). If the plan is properly designed, in the normal operation, the cost can be earned back within the first year or within two years, and the profitable period will be entered in the third year. Some water parks with ideal business conditions have started to earn back investment and have profit in the first year. Some water parks never earn back investment have a direct relationship with their investment plans.
2. Less investment, only 1/3 of the land theme park
The water park investment cost is about one-third of the average theme park (land park), and the ticket is higher or the same level as the land park. Successful case: Guangzhou Chimelong Water Park: In 2009, 1.8 million tourists entered the park. In 2011, more than 1.9 million tourists entered the park. In 2013, the total number of visitors reached more than 2.1 million. In 2015, the total number of visitors reached 2.35 million. The number of visitors was 2.537 million in 2016 and 2.69 million in 2017. It is reported that in 2009, the income of Chimelong Water Park has reached 360 million yuan, the profit before tax is 210 million yuan, and the yield is as high as 58%. In addition to the Chimelong, the Kazakhstan Astana Water Park and the Fujiang Nangpin Water Park , which built by Wison waterparks have also achieved great success.
3. Drive the local economy
As an emerging theme park, the water park integrates with other tourism resources and can greatly promote the development of tourism in a region. Therefore, it is valued and supported by the government. As a core project, the water park can integrate the development of regional economy with the comprehensive real estate projects such as hotels, shopping malls and high-end residential areas in the surrounding area, and promote the activity and increase the added value of the surrounding areas. At the same time, more than one million people per year. High consumer groups not only form a strong business platform, but also enable developers to see huge benefits and help increase local employment rates.